Orchard Road Singapore – Christmas shopping challenge
The Puri Beach Festival 2009 is a five-day annual festival aimed at promoting tourism at Puri (Orissa, India).
Pure New Zealand’s classic video on YouTube generated 1,328,643 views (till 27 Nov 2009), and still counting. It was backed by a USD 0.3 m deal with YouTube and part of a larger social media strategy, but helped the country stand out from the clutter of travel advertising. An excellent travel marketing strategy that was also well executed.
2009 Ranking according to this year’s Country Brand Index (CBI) survey done by FutureBrand, an international brand consultancy.
Best Country Brand for Art & Culture
Italy, France, India, Japan, Greece