100% Pure New Zealand – TV Ad 1

admin — Fri, 27 Nov 2009 12:37:30 +0000

Pure New Zealand’s classic video on YouTube generated 1,328,643 views (till 27 Nov 2009), and still counting. It was backed by a USD 0.3 m deal with YouTube and part of a larger social media strategy, but helped the country stand out from the clutter of travel advertising. An excellent travel marketing strategy that was also well executed.

http://www.newzealand.com/tvcscenes/

Surviving the Recession

admin — Sat, 02 May 2009 13:16:25 +0000

We conducted a brainstorming session in a local industry association on ‘Surviving the Recession’. The results were very interesting. Some of them can be tweaked and applied to your travel and hospitality businesses:

1. Focus Area: Internal Cost Cutting
reduce rejections.
give department wise targets.
use email v/s telephone
relook at process
do a time study to put standards in place
consider collective bargaining
innovate
collaborate (eg: washing powder manufacturer transporting goods in collaboration with a storage tank manufacturer)

2. Focus Area: Reprioritize Consumer Segments
all segments have not been equally hit
supply to the government
redefine business (eg: struggling carpainter transforming into a profitable coffin maker)
identify your own strength

3. Focus Area: Technology
use google and other search engines effectively
use IT in operations to save money and add value
invest in a CRM
use google docs – its good, its free

4. Focus Area: HR
great time to hire good people
invest in training
provide growth opportunities for existing people
use (free) training videos to save
implement 5S

iTravelMarket » Gyan

100% Pure New Zealand – TV Ad 1

Surviving the Recession