iTravelMarket

Pure New Zealand’s classic video on YouTube generated 1,328,643 views (till 27 Nov 2009), and still counting. It was backed by a USD 0.3 m deal with YouTube and part of a larger social media strategy, but helped the country stand out from the clutter of travel advertising.  An excellent travel marketing strategy that was also well executed.

http://www.newzealand.com/tvcscenes/