iTravelMarket » Marketing http://www.itravelmarket.com Global Marketplace for Travel & Hospitality companies Wed, 14 Dec 2011 07:15:59 +0000 en hourly 1 http://wordpress.org/?v=3.3 100% Pure New Zealand – TV Ad 1 http://www.itravelmarket.com/100-pure-new-zealand-tv-ad-1/ http://www.itravelmarket.com/100-pure-new-zealand-tv-ad-1/#comments Fri, 27 Nov 2009 12:37:30 +0000 admin http://www.itravelmarket.com/?p=85 Pure New Zealand’s classic video on YouTube generated 1,328,643 views (till 27 Nov 2009), and still counting. It was backed by a USD 0.3 m deal with YouTube and part of a larger social media strategy, but helped the country stand out from the clutter of travel advertising.  An excellent travel marketing strategy that was also well executed.

http://www.newzealand.com/tvcscenes/

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